Shared from 3Balls Golf Blog
One of Oakley’s most famous accessories remains its high definition optical, Unobtanium constructed, hydrophobic sunglasses. Insignificant as it seems, Oakley golf shades, developed specifically for the sport, inspired so many people to go out and buy their products that the company now has focused much of its resources to marketing to the golf industry.
Many of these Oakley consumers, it’s worth noting, are amateurs as well as professional golfers.
James Jannard, who started Oakley out of his garage in 1975, was selling motorcycle grips out of the back of his car at motorcross events. The grips used a patented material called Unobtanium that’s still used to make earsocks on Oakley sunglasses, and many of the nose pieces and the bands on watches. Oakley has gone on to produce glasses, gloves, grips, elbow guards, chin guards, goggles, and recently, golf apparel. Jannard’s marketing efforts have had a huge impact on style. It hasn’t just been the signature Oakley sunglasses embraced by celebrity golfers over the years. The brand has popularized new styles of golf polos, shorts, and shoes.
Professional golfers trust the company because Oakley’s golf line produces top-quality pieces made to enhance performance. But wait, there’s more…