In a competitive environment, it often pays to be at the head of the queue.
Hugo Boss has launched a Pre Spring 2017 collection to provide a new stream of fresh looks before the new season.
And as you would expect from as brand that is worn by European stars Martin Kaymer, Henrik Stenson and Alex Noren, there is a classic simplicity in the styles and colours.
The Zelchior Pro Open Blue (£169) – one of several available colours – is a luxurious knit, which can be worn both on and off course and will never look out of place.
It features contrast panelling in a different fabric on side and back side panels with contrast tipping on the cuff, while Teflon coating helps repel water during a light shower. Check out the Zelchior Pro Night Watch (£169) too.
Although wearing a polo shirt without an extra layer seems a long way off for UK golfers at present, there are some exciting new additions from Hugo Boss for when the temperatures start to climb once again or you are planning to find some winter sunshine.
The Paddy Pro Open Blue (£89) features a three-button placket and is understated with its timeless, classic qualities, while the Paddy Pro 1 Training White (£109) opts for a daring design across the chest and shoulder blades.
If bold colours are more your style, the Paule Pro 1 Open Red (£109) features a vibrant shade of red and technical properties to make a statement on the course.
According to Hugo Boss, there is absolutely nothing wrong with being prepared as we gear up for what 2017 may bring.
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