There are no limits to the imagination on the world of advertising. A fan of the video game Tiger Woods PGA TOUR 08 discover a “glitch” on the game that later became known as the “Jesus Shot”.
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Now just check the awsome response that Ea Sports gave to the fan, upon the launching of the 2009 game, demonstrating that the “glitch” thought he found in the game, is not a glitch at all. Amazing marketing or how to turn something negative into a positive and profitable commercial!
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