Shared from – Chapeau Noir Blog – Trends in Golf Apparel.
A global icon transitions to the golf course
CARLSBAD, CALIF. (November 17, 2011) – adidas’ iconic SAMBA is one of the most popular and recognizable shoes on the planet, with more than 35 million pairs sold worldwide. Now, for the first time, golfers can showcase the legendary footwear on the golf course with the introduction of the SAMBA GOLF shoe.
Introduced in 1950, the original SAMBA was created to enable soccer players to train on hard, icy ground and quickly evolved to become a dominant indoor soccer shoe. Over time, SAMBA’s combination of classic styling and comfortable fit fueled its transcendence into a modern-day essential worn everywhere from athletic fields to the mall and from city streets to the suburbs, and by virtually everyone regardless of age and gender. Athletes, celebrities, students, parents and grandparents have made SAMBA a ubiquitous part of global culture.
“SAMBA has been widely loved around the world for decades,” said Bill Price, Vice President of adidas Golf Footwear. “It’s time to bring its timeless styling to the golf course.”
SAMBA GOLF maintains the shoe’s classic silhouette and 3-Stripes design, and features a durable, suede toe-guard and the distinctive tan gumsole equipped with six cleats and THINTECH low-profile technology for improved traction, stability and support. The textile, synthetic-leather upper is water-resistant and provides lightweight, durable performance.
The footwear is offered in medium width and three colorways: Black/White /Gum, White/Black/Gum, and Satellite/White/ Gum- available at retail on March 1, 2012 at an MSRP of $100 USD; red/white/gum will be released on May 1, 2012.
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com, www.adidasgolf.com, www.ashworthgolf.com, and www.tmag.com.
About the adidas Group
About the adidas Group The adidas Group is one of the global leaders within the sporting goods industry offering a broad range of products across the three core brands adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 39,000 employees and generated sales of EUR 10.381 billion in 2009.
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